Wishpond Review: Is It The Perfect Small Business Marketing Platform?

Welcome to my comprehensive Wishpond review for 2021. 

In this all-new guide, you’ll learn:

• What is Wishpond and what features it has to offer 
• How Wishpond is different from other small businesses marketing platforms
• Why you should consider using Wishpond as your next marketing platform

So, if you are considering Wishpond but you are not sure what it can do for you, then you’ve come to the right place.

Let’s get started.

What is Wishpond?

Wishpond is an all-in-one marketing platform. The company spent many years studying the needs of small businesses. By doing so has allowed Wishpond to create one of the best value marketing platforms for small businesses on the market today.

The platform offers tools for marketing, lead generation, email and website subscriber engagement. Wispond also offers lead scoring, nurturing tools, as well as performance metrics.

On top of all of that, you get access to powerful marketing automation features. You can segment your audience based on location, interests and online activity, allowing you to tailor your marketing. You can even create landing pages, social contests and referral campaigns all from the one tool.

What makes Wishpond great is all their tools work seamlessly together, without the need for additional software. Wishpond’s extensive 300+ integrations help extend the functionality of the platform even further.

Although some companies might be able to compete on features with Wishpond, few offer client management services. What that means is you get white-gloved onboarding to ensure your business succeeds with Wishpond. To top it off, you get all of that value for a price less than what most single feature marketing tools charge per month.

Wishpond Features

Landing Pages

At the core of Wishpond lies its extensive landing page feature. Wishpond has many templates that you can choose from to create your landing pages. The design of your landing pages will determine the templates you choose. If you have a design already in mind, you can use a template or start from scratch.

Drag-and-Drop Functionality

Don’t worry if you don’t know how to write website code. With Wishpond, you simply drag an element from the content panel to any place on your page.

One-Click Mobile Optimization

Wishpond’s Canvas editor looks great on both mobile and tablet devices. The powerful mobile optimization feature allows you to align text and objects quickly so that they look great wherever you are.

Real-time Analytics

Track your campaigns with built-in analytics. You can see data about page visitors, conversions, as well as each lead that converts to your campaigns.

Third-Party Conversion Tracking

You are looking for an easy way to track conversions in Facebook and Google Ad campaigns. Wishpond makes it easy to add tracking pixels with its simple copy-and-paste functionality. You can track full-funnel conversions within minutes.

Built-in Landing Page A/B Testing

Optimize your campaigns to improve performance with built-in A/B testing. You can quickly set up A/B testing that allows you to test different messages, images, videos and more.

Fast Load Times

Wishpond landing pages are optimized for speed. Your campaigns will load faster thanks to fast content delivery via servers around the world. This will allow for greater conversions and revenue.

Integrated With Hundreds of Apps

Connect your Canvas campaigns quickly with hundreds of web applications including Mailchimp and Constant Contact, AWeber, and Salesforce. You can use one of the many integrations or Zapier to quickly pass contact information.

Multiple Publishing Options

You have four options to publish your campaigns. You can publish your campaign on a custom URL, Wishpond subdomain or iframe embed.

Marketing Automation / Email Marketing

Wishpond’s powerful marketing automation makes it easy to nurture leads and keep customers. You can send your leads personalized email campaigns based on their activity and demographics. This allows you to segment your audience so you can market to them better.

Thanks to the handy lead activity tracking feature, you can customize your emails to send based on actions your audience takes. For example, if a lead opts into a certain lead magnet, but not another, you can send them a specific campaign. Ultimately, the marketing automation features make it possible to send the right emails at the right time.

Marketing automation can be used to identify hot leads. For example, a lead could stay on your website’s pricing page for longer than two minutes. This action could trigger a task to send an email for your sales team to follow up with the lead. This helps increase lead-to-sale conversions by allowing your sales team to follow up with your leads at the right time.

You can even use Wishpond to automate actions between other marketing tools. For example, you can register a new lead to a Zoom webinar after they opt-in from your Wishpond landing page. Or, you can set a message to automatically fire in Slack when a new payment is processed.

Marketing Funnels

Wishpond’s Marketing Funnel feature helps tie components of your broader marketing campaign together. For example, you may lose leads if they have to fill out too many form details at once. With a marketing funnel, you can break down your form questions into smaller, easier to deal with steps. By doing so can help you increase form completion rates.

With the lead scoring feature, you can set your funnels to present different pathways depending on the lead. Let’s say a lead has already seen a video pitch that you sent to them in a previous marketing campaign. Instead of making them sit through the pitch again, you can have the funnel automatically skip the step. By doing so helps your leads progress through your funnel faster, increasing the chances of conversions.

Another handy feature is automation triggers depending on the funnel step. For example, once a lead has subscribed to your email list, you can ask them to opt-in to your webinar. If they do opt-in to your webinar, you can trigger an automation to register their details in Zoom.

Lead Management

Wishpond’s Lead Management feature lets you monitor and manage your leads closer than ever before. Firstly, you can quickly view the status of all your leads in one place from the management dashboard. From here, you can access valuable insights such as what web pages have been viewed, what emails have been opened and what links have been clicked, etc.

Sorting your leads is a breeze thanks to smart segmentation. You can organize your leads by location, demographic, purchase history, opt-ins and more.

One feature that helps your list health is automatically removing contacts based on behavior. For example, if a lead hasn’t opened a single email over a certain period of time, you can remove them from your follow-up list. Marketing automation comes into play here helping you automate this otherwise time-consuming task.

Thanks to Wishpond’s website analytics, you can monitor your leads as they move through your website. This helps you gain an insight into what content they are interested in. You can use this information to make more intelligent and timely sales follow-ups.

Social Promotions

Wishpond’s Social Promotion feature can help increase your social media following and engagement. In addition to this, the feature can work great for growing your email list. For example, you can incentivize your social media followers to subscribe to your list through a competition. By doing so can help boost your audience engagement by allowing them to vote who they think should win. What’s best is you can use Wishpond to run the entire process.

Wishpond supports the following 12 different Social Promotion campaigns:

• Sweepstakes
• Photo Contest
• Bonus Entry Contest
• Instagram Hashtag Contest
• Coupon
• Referral Contest
• Vote Contest
• Leaderboard Contest
• Photo Caption Contest
• Video Contest
• Essay Contest
• Pinterest Contest

To give an example of just how powerful this feature is, let’s take a look at the Photo Contest feature. With Wishpond, you can deploy a landing page that shows all photos submitted, including captions and votes captured. These photos can be automatically added to the gallery when posted with a certain hashtag.

That way, your audience can simply post the photo on Instagram and not worry about having to upload it to your landing page. From here, the public can vote on whose photo they think is best. The catch is, they need to enter their email address to vote, helping to build your database.

Referral Marketing

Wishpond’s Referral Suite makes creating contests easy, encourages referrals and drives sales. You can combine the referral and social media competition features together to boost your following. By encouraging your audience to share with their friends on social media, you get exposure to a new audience.

With Wishpond’s referral suite, each entrant automatically gets their own referral link. They can see how they stack up to other competitors with the leaderboard features. Bonus points can be gained by sharing their referral link to more than one social media network. This helps to quickly grow your brand’s online awareness.

Website Popups

Wishpond’s Popup Builder makes it simple to create and add popups to your website, blog, e-commerce shop, or blog.

Website popups can be a great way to grow your email subscriber list. You can create a sense of urgency by including a countdown and limited-time offer option on your popups. This helps to encourage people to opt-in faster instead of waiting around.

What’s best of all is you can design the popups using Wishpond’s drag-and-drop builder. This saves you from needing to know how to program.

Below is a list of features that Wishpond Popups supports.

Publish Your Popups to:

• Your website
• Mobile
• WordPress
• Facebook
• Twitter
• Wishpond subdomain

Easy Popup Builder:

• Drag-and-drop editor
• Beautiful templates
• Supports photos/videos
• Mobile-responsive
• Custom fonts
• Supports custom HTML, CSS, Javascript & Analytics/Tracking

Popup Trigger Options:

• On click
• On entry
• Exit-intent
• On scroll
• Timed delay
• With JavaScript

Customizable Forms:

• Custom form fields
• Unlimited form fields
• Email list opt-in
• File upload
• Hidden fields
• Pre-filled fields
• Multiple field types

Web Forms

Wishpond’s intuitive Web Form designer makes it easy to create forms and publish them anywhere. No coding is required to create your forms. Simply drag and drop fields to create your forms. Also, you can easily create custom fields to gather all the information you need.

With Wishpond’s built-in A/B testing, you can test multiple versions of your forms easily. Wishpond performs the tests and provides real-time analytics in the campaign dashboard. There are no limits to the number of form variations and tests you can run.

You can publish your Wishpond form anywhere on the web. All you need to do is copy and paste the Wishpond embed code and that’s it!

Shopify Marketing

The Shopify Integration equips your Shopify store with Wishpond’s all-in-one marketing features. This can help you get more customers, grow email lists, track sales, and increase customer engagement.

Wishpond’s email editor makes it easy to create cart abandonment and coupon/discount emails for Shopify. Going a step further, you can automatically email and SMS your customers based on what they have been doing on your Shopify store. This allows you to send the right message at the right time, helping to boost sales. 

Additionally, you can track your email and purchase statistics all from Wishpond’s lead database. This allows you to attribute each marketing campaign by revenue generated, helping you to improve your marketing ROI.

Online Payments

Wishpond’s Payment feature allows you to turn your landing page visitors into paying customers. Powered by Stripe, the payment feature allows for secure and affordable credit card payments.

Save yourself time and money by bypassing the need for a full eCommerce site. With Wishpond Payments, you can capture once-off and recurring payments. You can also sell physical and digital products and services with it.

You can view all your invoices and manage all your payments all from within your Wishpond dashboard. Also, your customer data automatically syncs between Wishpond and Stripe. This gives you the ability to use Wishpond’s marketing automation feature for upsell campaigns etc.

Online Appointments

Make it easier to manage your time by allowing your customers to book appointments with you. Automatically send appointment reminders to your customers with the marketing automation feature. It even supports multiple separate appointment calendars for you and your co-workers.

Wishpond’s Online Appointments feature automatically syncs with your Microsoft and Google calendar. Also, it connects seamlessly with Zoom making virtual meeting bookings a breeze. With Wishpond’s Payment feature, you can even get paid in advance for your appointments. 

Wishpond Integrations

Wishpond has over 300 integrations, including email, analytics and payment, so you can be certain we will fit in with your existing tools.

Some of the most popular integrations include:

• WordPress
• Zapier
• Google Analytics
• Shopify
• Mailchimp
• Zoom
• Eventbrite
• Slack

You can view all of the integrations here: https://www.wishpond.com/integrations/

Wishpond Customer Support

One distinct feature Wishpond has over its competitors is its customer support. When you sign up to Wishpond, you get assigned a Marketing Executive. You can email, call, live chat, or Slack your Marketing Executive with any questions 365 days/year. They can even help set up areas of your Wishpond account for you and guide you towards getting the most out of your campaigns.

On top of that, Wishpond provides 24/7 customer support via live chat. They also have an extensive Knowledge Base that has step-by-step guides and tutorials. Finally, they have an ever-growing YouTube channel packed full of handy tutorials and free courses.

Wishpond Pricing

Wishpond comes in three pricing tiers. Starting Out at $44/month, Everything You Need at $99/month and Rapid Growth at $199/month which includes up to 10,000 leads.

You can test drive any one of Wishpond’s plans by signing up for your free 14-day trial here.

Wishpond Review Verdict

So there you have it. That’s my full Wishpondreview. It combines VIP service and extensive features with value for money.

If you have a small business and you are looking to consolidate your marketing tools, Wishpond is a great option.

Or, if you are looking to scale up your marketing with unique features such as social competitions and contests, Wishpond has you covered.

What are your thoughts on Wishpond? Have you tried it in the past? If so, what are your thoughts on it?

Let me know how you rate them by leaving a comment below.