Branding

A logo is the face of your business. It’s what people will see first when they think about you, and it’s one of the most important parts of branding. So how much to design a logo?

The answer to that question is how much will you pay for a result that you are satisfied with.

In this post, we’ll take a look at some options for logos including DIY, templates, generators, crowdsourcing and hiring a freelancer/agency.

So what is brand strategy? Over the last ten years, I’ve consulted with over a thousand brands. Those brands ranged from fledgling solo entrepreneur startups to multinationals with nine-figure turnovers.

Regardless of the type of business that I was working with, I’d start off each engagement with the same question:

“Why should anyone care about you?”