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This is my definitive guide to 23 of the world’s best landing page builders as of 2021.
In this all-new guide, you’ll learn:
- How to choose the best landing page builder for your needs
- What are the best landing page builders on the market right now
- My personal review from using all tools on the list to build landing pages for over a thousand clients
So if you want to know which landing page builder will work best for your exact needs, you’ll love today’s guide.
Let’s begin.
Note of gratitude from the author: Thank you so much for stopping by! If you’d like to help support me create more great content like this, please consider purchasing by using one of the affiliate links in this article. Purchases made with affiliate links incur no additional costs to you and help fund this website. Thanks for your attention; now let’s dive into the article! — James Banks
Chapter One:
Dedicated Landing Page Builders
Landing page creation is the central feature of dedicated landing page builders.
These focused tools provide you with the best landing page building experience.
They exist to work alongside your existing business website software.
In this chapter, we’ll road test and review the world’s most popular dedicated landing page builders.
ClickFunnels
ClickFunnels is the company that made the term ‘sales funnel’ famous. They describe the software as beautiful sales funnels that convert your visitors into leads.
ClickFunnels is much more than a landing page builder. They focus on being the best sales funnel-building software on the market.
The software is an excellent solution if you need:
- Direct response & sales letter templates
- Support for several different opt-in and offer types
- One-click checkout upsells & cross-sells
- Chained ‘funnel’ steps & sequences
Positives & Negatives
- Speed to launch multi-step sales funnels. You can deploy an entire multi-step marketing funnel from a template within a few clicks.
- Supports one-click upsells, order bumps, tripwire offers & cross-sells. With other software, this type of functionality requires advanced coding or integration.
- Over 289 pre-made landing page template designs. In-built members area, webinars funnels, form builders & affiliate program centre.
- Extensive courses, training, masterminds, Facebook Groups and coaching. This is great if you are wanting to feel a part of a marketing community.
- The ClickFunnels community is one of the most engaging groups of marketers in the world. It’s a great place to hang out and learn from other like-minded marketers.
- You need to set up and install your own SMTP mail server to be able to send and receive emails. This can be difficult to do if you have never worked with SMTPs.
- Page load speed can suffer due to ClickFunnel’s shared server architecture. Some templates are not coded well, which can cause performance issues.
- Phone support is offered only on the top-tier VIP plan. Email and live chat support are outsourced to an overseas office.
- Membership area functionality is basic. If you need to run courses, you’ll need to integrate with a learning management system (LMS).
- ‘Email broadcast’ feature only supports sending one-off emails. If you need marketing automation, then you’ll need to integrate with another platform.
Pricing
Pricing starts at $97/month for the entry-level plan, $297 per month for Platinum and $2.497 per month for the Two Comma Club X.
ClickFunnels offers annual plans that’ll save you around two months’ worth of fees compared to paying month-to-month.
You can sign up for a no-money down 14 free trial of the Platinum plan here.
My Score & Recommendation
Score: 8 out of 10
Compared to other landing page builders, ClickFunnels is average at best. But I’ve yet to find another tool that allows you to deploy funnels faster or better than ClickFunnels.
Russel Brunson, Founder of ClickFunnels, is one of the greatest marketers alive today. If you are new to digital marketing and sales funnels, then his Expert Secrets Trilogy is a must-read.
If you are looking for a sales funnel builder and you are new to funnels, ClickFunnels is the best place to start.
Leadpages
Founded in 2012, Leadpages is one of the most popular landing page building tools. The company’s mission is to help small businesses connect with an audience, collect leads and close sales.
Being focused on servicing small businesses, Leadpages offers great value for money.
Leadpages is one of the most popular landing page plugins for WordPress website owners.
Positives & Negatives
- Simple, intuitive and easy-to-use interface and landing page building experience. If you have used Elementor or Divi in WordPress then you feel right at home with Leadpages.
- Hundreds of beautiful & modern landing page templates to choose from.
- Simple and easy-to-understand analytics plus Google Analytics integration are great for those who are new to marketing.
- The ‘Leadmeter’ feature provides real-time recommendations on how to improve your pages.
- It creates some of the fastest-loading landing pages when compared to other builders.
- Landing page code is in Javascript instead of HTML, making SEO more difficult. It is possible to download your pages in HTML and upload them to your own web server.
- Panel design of the page builder user interface may cause you to get lost while editing.
- Email marketing is limited to basic autoresponders.
- eCommerce supports only simple once-off or recurring purchases via Stripe. It does not support checkout coupon codes.
- Email-only support on the base plan. Phone support is only available on the top-tier plan.
Pricing
Leadpages pricing starts at $27 per month for the Standard plan, $59 per month for Pro and $239 for the Advanced.
You can save up to $984/year by signing up for an annual plan.
Start using Leadpages free for the first 14 days by signing up for your free trial here.
My Score & Recommendation
Score: 8 out of 10
If cost is your biggest concern when it comes to choosing a landing page builder, then it’s hard to beat Leadpages.
The low price does not mean low quality. In fact, Leadpages is one of the best landing page builders that I’ve used.
If you are on a budget and need a tool that’s simple and no fuss then Leadpages is your best bet.
Unbounce
Unbounce is one of the first landing page SaaS tools to hit the market back in 2009. The company’s mission is to help businesses design beautiful landing pages that convert more.
The tool has benefited from over a decade of continual product development. What that means is you are buying into a feature-rich builder with a bunch of unique & useful features.
Positives & Negatives
- Choose from over 100 high converting pre-made landing page designs.
- Supports Accelerated Mobile Pages (AMP) which can help increase mobile conversions.
- Supports mobile responsive landing page versions. This allows you to tailor your mobile viewing experiences from the desktop experience.
- Advanced offer triggering events including target by geolocation, referring URLs and cookies.
- Automated image optimisation and compression help speed up your load times.
- The landing page builder isn’t as streamlined as other tools on the market. Simple tasks like setting a bullet list can be complex and time-consuming.
- Landing page code relies on inline CSS code and absolute positioning. This causes unnecessary performance and display issues with more complex designs.
- The separate desktop and mobile responsive landing page versions can be tedious to manage.
- There’s been a larger number of reported downtime issues when compared to other landing page builders.
- No 24/7 support. Most of the other dedicated landing page builders on the list provide 24/7 support.
Pricing
Pricing starts at $80/month for the Launch plan, $120/month for Optimize, $200/month for Accelerate & $300/month for Scale.
You can save 10% off each plan by signing up for the annum.
Test drive Unbounce free for the first 14 days by signing up for your free trial here.
My Score & Recommendation
Score: 7 out of 10
Unbounce is a double-edged sword. Being one of the oldest landing page tools on the market means you get one of the most feature-rich tools out there. But I find their landing page builder clunky and frustrating. Especially compared with more modern landing page builders.
One of the key things that set Unbounce apart from the rest is its agency partner program. It’s the gold standard agency program when compared to the competition.
If you are getting paid to build landing pages for clients then Unbounce should be right at the top of your list.
Instapage
Founded in 2012, Instapage is a landing page tool that helps you to get a greater return from your online ads.
The company’s mission is to automate advertising conversions.
It’s one of the best landing page platforms for those who rely on paid ads to generate conversions.
Positives & Negatives
- Simple & easy to use landing page builder that’s uncluttered & straightforward.
- Axis-locking and grid snapping makes it easy to achieve pixel-perfect designs.
- Landing page builder outputs performant W3C compliant HTML code that can help with SEO.
- Useful paid ads features such as dynamic text replacement & 1:1 ad-to-page personalization. These features can help improve your conversion rate and reduce cost-per-acquisition (CPA).
- Supports AMP, real-time collaboration, server-side A/B testing and over 120 native integrations.
- Does not support eCommerce or credit card payment forms.
- No native email marketing or CRM support.
- Ridged landing page designs doesn’t offer much flexibility when it comes to customization.
- You’ll likely need to buy more tools to support the features that Instapage does not offer.
- Support is only offered on weekdays. This can cause delays particularly if you are running paid advertising over weekends.
Pricing
Instapage starts at $299/month or $199/month if you sign up for an annual plan.
Try Instapage free for the first 14 days by signing up for your free trial here.
My Score & Recommendation
Score: 9 out of 10
Instapage is a shining example of doing a few things well versus doing many things average at best. They’ve focused the tool to be the best landing page platform for advertisers.
If you need more features then you can integrate them with other best-of-breed tools. This focused approach has resulted in one of the best landing page builders I’ve ever used.
Landingi
Launched in 2012, Polish company Landingi allows you to build an unlimited number of landing pages fast.
The company’s mission is to help you get more leads and maximize sales so you can watch your business grow.
Landingi supports over 4,000 companies including enterprises such as Sony Music & PayPal.
Positives & Negatives
- Over 300+ landing page templates on offer with huge amounts of variety.
- Straightforward and easy-to-use landing page drag and drop editor. It’s not the most streamlined when compared to other editors.
- Great value for money plans that support native currency billing in USD, EUR, PLN, GBP & BRL.
- 42+ native integrations with the world’s most popular software applications.
- Complete white-labelling makes it a great tool for agencies.
- Landing pages published on Landingi’s own hosting server can lead to slow load times.
- Does not support native eCommerce checkout/credit card forms. Does offer Stripe & PayPal payment buttons.
- The sales funnel feature is basic, especially when compared to tools like ClickFunnels.
- The powerful drag and drop editor uses absolute positioning. This can lead to issues when it comes to responsive resizing.
- Support is only offered on weekdays. The support timezone is Central European which may not work for users outside of this area.
Pricing
Landingi offers three plans: Create at $89 USD/month, Automate at $127 USD/month and Agency at $199 USD/month.
Billing is either monthly, quarterly, bi-annual or annual. There are discounts if you sign up for the bi-annual and annual plans.
Try Landingi today by signing up for your free 14-day trial here.
My Score & Recommendation
Score: 7 out of 10
Landingi’s features, design and development execution are average across the board. What sets it apart from the rest is its value for money. Although it’s not the cheapest, it does offer a fair lot more than its competitors within the price range.
The Agency plan offers amazing value and useful features such as client sub-accounts. If you’re an agency and need a landing page builder for your clients, consider giving Landingi ago.
Chapter two:
Marketing Platforms with Landing Page Builders
Marketing platforms exist to provide all your company’s digital marketing needs.
They usually provide email marketing, CRM and automation as well as landing page builders.
So if you are looking for more than a landing page builder, a marketing platform may be the best choice for you.
In this chapter, we’ll review the best landing page builders of the world’s leading marketing platforms.
HubSpot
Launched in 2006, HubSpot is one of the world’s leading all-in-one marketing platforms.
The company’s mission is to provide marketing, sales and service software to help your business grow.
In April 2020, HubSpot launched the CMS Hub tool, allowing customers to build landing pages. HubSpot is one of the few marketing platforms to offer a 100% free version for its landing page builder tool.
Positives & Negatives
- Hundreds of free and premium landing page templates are available via the HubSpot Marketplace.
- Forms integrate into the HubSpot CRM, even on the free version.
- Powerful email marketing workflow support is on offer via the HubSpot Marketing suite.
- Works with HubSpot’s free live chat tool even on the free version.
- Over 500 native integrations with some integrations are available on the free version.
- The landing page building interface is slow and clunky to operate. Offers limited flexibility and customizations.
- There’s a limited number of web landing page building components and modules on offer.
- Features such as A/B split testing need a large step up in monthly fees from the base tier plan.
- No native support for eCommerce/Credit Card payment forms.
Pricing
You can get started with a limited version of HubSpot’s landing page builder for free. The starter plan at $68/month allows you to add custom domains and remove HubSpot’s branding.
From there, HubSpot’s plans can vary from a couple of hundred to a couple of thousand a month.
Get started with HubSpot’s landing page builder by signing up for free here.
My Score & Recommendation
Score: 6 out of 10
I’ll be straight up with you – I don’t like HubSpot’s landing page builder at all. It’s slow, difficult to use and an all-around unrefined tool.
In HubSpot’s defence, the tool is a little over a year old and is not the core focus of the marketing platform. Will it get better in time? Most definitely. Will it become the best landing page tool out there? Only time will tell.
If you asked me to rate HubSpot’s Marketing Platform as a whole, then I’d give it a solid 9/10. If you are looking for an all-in-one marketing platform that can do landing pages then HubSpot is hard to beat.
AWeber
Launched back in 98’, AWeber is one of the O.G email marketing tools. The company focuses on helping small businesses build stronger connections with their audience.
Although the company has been around for a while, the software is certainly not outdated.
Recently, AWeber has included native support for landing pages. This gives customers the freedom to build landing pages all from within their AWeber account.
Positives & Negatives
- Simple, initiative and easy-to-use landing page building tool.
- Native support for credit card payments via Stripe.
- The paid plan offers excellent value for money when compared with other marketing platforms.
- Email marketing and automation tools are also simple and easy to use.
- 24/7 Live chat and email support. Phone support is currently available on weekdays.
- There’s a limited number of landing page templates on offer.
- AWeber’s lack of server caching can lead to slow page load times.
- There’s a limited number of native integrations available.
- Email automation only supports linear workflows. If you need support for more advanced branching workflows then you’ll need to go with a more powerful tool.
- No features or partners program for agencies.
Pricing
AWeber offers both a free version and a paid ‘Professional’ plan, starting at $16.15/month for up to 500 subscribers.
Discounts are available on the Professional plan if you choose to sign up for an annual or quarterly plan.
Get started with your free 14-day trial of the AWeber Pro plan by signing up here.
My Score & Recommendation
Score: 8 out of 10
AWeber is a simple and focused email marketing and landing page tool that does what it sets out to do well. Rather than trying to offer a heap of average features,
AWeber focuses on doing a few key things great. If you’re on a budget and need a landing page tool with simple email marketing & automation then consider AWeber.
ConvertKit
Having launched in 2013, ConvertKit is one of the newer marketing platforms on the market.
The company’s goal is to help creators connect with their fans faster.
In 2019, they launched their own landing page tool allowing customers to build custom landing pages within ConvertKit.
Positives & Negatives
- One of the simplest and most foolproof landing page builders out there.
- Pre-built email automation workflows based on objectives will save you heaps of time.
- Supports branching workflows and various trigger types. This gives you the power to create advanced email automation workflows.
- Simple to set up one-off or recurring digital product eCommerce landing pages.
- Pre-built form templates make web form creation fast and simple.
- Landing page template layouts are not customizable, limiting design flexibility.
- A limited number of landing page templates on offer.
- No in-built A/B split testing features.
- Workflow builder can be overwhelming to those who are new to marketing automation.
- No agency program or support for client sub-accounts.
Pricing
ConvertKit offers three tiers: a limited free version, Creator starting at $29/month and Creator Pro starting at $59/month.
You can get two months free when you sign up for an annual subscription.
Get started with your free 14-day ConvertKit trial by signing up here.
My Score & Recommendation
Score: 6 out of 10
ConvertKit is a well-designed piece of software. But the fact that it doesn’t let you customize the landing page template layouts is a massive deal-breaker. I can’t think of anyone that wouldn’t need to customize the template layouts, even by a little.
Considering the landing page feature is still quite new, I hope that ConvertKit adds support for layout customization. If you asked me to rate everything else besides the landing page builder, I’d give it a solid 9/10.
If you are considering ConvertKit, make sure the landing page template layouts 100% fit your needs before signing up.
GetResponse
Launched in Poland back in 98’ GetResponse is one of the first true email marketing platforms.
The company describes itself as a powerful, simplified tool to send emails, create pages and automate your marketing.
GetResponse has a landing page builder that compliments the email & automation marketing features.
Positives & Negatives
- Over 120 different landing pages to choose from with a wide variety of deployable sales funnel templates.
- The landing page builder supports landing page template HTML editing. If you are comfortable with basic HTML, you can customize the templates to fit your exact needs.
- There’s a large variety of pre-made marketing automation branching workflows based on business objectives.
- In-app support for eCommerce landing pages via Square, Stripe, PayPal, BlueSnap, or PayU.
- The in-app webinar platform makes the software invaluable for those who do frequent webinars.
- The landing page builder uses absolute positioning. This limits mobile responsive landing page resizing and causes unnecessary code bloat.
- Page builder UI is over-simplified. This may make it hard to use for those who are not experienced with landing page builders.
- GetResponse’s web server could make use of a content delivery network (CDN). This would help speed up your landing pages if you have an international audience.
- There are a large number of features and tools that may be overwhelming to those who are new to online marketing. It’s overkill if you only need simple landing pages.
- Analytics & custom reporting functionality is lacking when compared to other tools at a similar price point.
Pricing
GetResponse offers four pricing tiers. The Basic plan starts at $15/month, Plus starts at $49/month, Professional starts at $99/month & Max is a custom price.
You can save 18% by signing up for an annual plan or 30% if you sign up for a 24-month plan.
You can get started with any of GetResponse’s plans free for 14-days by signing up for a trial account here.
My Score & Recommendation
Score: 8 out of 10
GetResponse gets the delicate balance between features and ease-of-use right. The ace up GetResponse’s sleeve is its own inbuilt Webinar marketing platform. Its landing page builder is average at best.
But when combined with all the other features the tool offers at the price point, GetResponse is hard to beat. If webinar marketing is a key part of your strategy, you should consider GetResponse.
Constant Contact
Founded in 1995, Constant Contact is one of the largest online marketing platforms.
The company describes itself as being a trusted partner in helping its customers achieve real results.
In 2019, the company released its own landing page and website building platform.
Positives & Negatives
- Module-based landing page builder allows for detailed customization. This will help you achieve pixel-perfect landing pages.
- The landing page builder supports landing page template HTML editing. If you are comfortable with basic HTML, you can customize the templates to fit your exact needs.
- In-app eCommerce landing page support via PayPal & Stripe.
- Allows you to build entire websites and eCommerce stores.
- Thousands of native integrations are on offer.
- The limited number of template landing pages means you have to design your own, costing you time.
- No mobile responsive landing page preview or mobile-only settings. This limits your mobile landing page options & flexibility.
- No landing page SEO options make it harder to get your landing pages ranking in search.
- Linear email automation lacks the power and flexibility of branching email automation workflows.
- Reporting is basic and lacks customization.
Pricing
Constant Contact offers four pricing tiers: Website Builder at $10/month, Email at $20/month, Email Plus at $45/month and Ecommerce Pro at $195/month.
You can get started with your free 60-day free trial by signing up here.
My Score & Recommendation
Score: 5 out of 10
If I was reviewing Constant Contact’s landing page builder alone, I’d be struggling to give it a 1/10. Next to no design templates, no mobile preview/controls, and no SEO – it’s hard to justify why anyone would use the landing page builder in its current state.
In defence, the website building tool is still in its infancy. In time, I hope Constant Contact can make it more usable. But for now, there are better all-in-one marketing platforms out there.
Wishpond
Founded in 2009, Wishpond is a marketing platform with over 3,000 paying customers.
The company’s mission is to give entrepreneurs the software, tools, and expertise to grow their businesses.
Wishpond released its very own landing page building tool for the first time in 2015.
Positives & Negatives
- Simple, intuitive, and easy-to-use landing page builder.
- Mobile & tablet editing mode makes it easy to create pixel-perfect mobile responsive landing pages.
- A large number of landing pages are on offer based on industry.
- Supports credit card payment forms / eCommerce landing pages via Stripe.
- Supports multi-step ‘funnel’ style web forms.
- A limited number of native integrations. That means you may need to rely on third-party tools such as Zapier for integration.
- No native live chat widget.
- Limited reporting with no customizations.
- Branching marketing automation workflows may be difficult to grasp for those who are new to the concept.
- No phone support.
Pricing
Wishpond comes in three pricing tiers. Starting Out at $44/month, Everything You Need at $99/month and Rapid Growth at $199/month which includes up to 10,000 leads.
You can test drive any one of Wishpond’s plans by signing up for your free 14-day trial here.
My Score & Recommendation
Score: 7 out of 10
Wishpond is a solid marketing platform. The landing page building tool is straightforward without lacking any key features.
The email marketing and marketing automation features are robust and simple to use. What sets Wishpond apart is the built-in support for referral and social contest marketing campaigns.
Additionally, the in-built multistep ‘funnel’ style web forms are another standout feature. If any one of those features tickles your fancy, then you should definitely consider Wishpond.
ShortStack
Launched in 2009, ShortStack is a contest marketing software platform.
The company’s mission is to be the most customizable all-in-one contesting software.
You can create landing pages, sweepstakes, quizzes, hashtag comment to enter contests and send emails with ShortStack.
Positives & Negatives
- There’s a large variety of contest-style landing pages on offer.
- The inbuilt hashtag tracker makes it easy to track social branded hashtags.
- An automated contest winner selection tool makes competition management easy and fair.
- A simple approach to email marketing makes it easy to set up autoresponders and drip campaigns.
- White-labelling support makes it easier for agencies to serve their clients.
- Landing pages are limited to contest-style layouts.
- The landing page builder is rather clunky compared to other tools on the market.
- Landing page code is outputted in Javascript, making SEO more difficult.
- There’s a limited number of email design templates available to choose from.
- There’s a limited number of integrations available.
Pricing
ShortStack offers three pricing tiers. Business at $99/month, Agency at $199/month and Brand at $499/month. Custom ‘Enterprise’ plans are also available.
You can save 20% by opting into an annual plan over a monthly plan.
Get started with a free trial of the Business plan by signing up for your free account here.
My Score & Recommendation
Score: 7 out of 10
ShortStack is a specialist marketing tool designed for those who want to run contest marketing campaigns.
Although it can work for campaigns outside of the realm of contest marketing, it is not designed for this purpose.
So if you are looking for a landing page builder that can support any type of marketing campaign, look elsewhere. But if you want to run contest marketing campaigns, look no further than ShortStack.
Chapter three:
Website Builders That Support Landing Pages
Website building platforms are all-in-one website building and hosting tools.
Although not designed only for landing pages, many website builders support them.
If you are looking for landing page builders that can also support your business website, a website building platform may be the best option for you.
In this chapter, we’ll review the landing page features of the world’s leading website building platforms.
Squarespace
Launched in 2003, Squarespace is one of the most popular website-building platforms.
The company describes itself as a simple tool for your big ideas that gives you everything you need to grow online.
Although Squarespace markets itself as a website-building platform, it is possible to build landing pages with it.
Positives & Negatives
- Simple, easy-to-use webpage builder with minimal distractions.
- Hundreds of high-quality & professional landing page design templates.
- Supports eCommerce physical products, digital products, subscriptions & in-person point-of-sale (POS).
- An inbuilt scheduling tool makes it easy for you to capture appointment bookings online.
- 24/7 customer support with live chat support available during weekdays.
- No in-app landing page A/B split testing.
- Lead generation popups and email capture features are limited to basic controls.
- Email marketing automation is limited to basic autoresponder emails.
- Lacks industry-specific landing pages.
- No auto-save or revision history means you can lose hours of work if you are not careful.
Pricing
Squarespace offers four pricing tiers. Personal at $12/month, Business at $18/month, Basic Commerce at $26/month and Advanced Commerce at $40/month.
You can save up to 30% by signing up for an annual plan.
Explore Squarespace by signing up for your free 14-day trial here.
My Score & Recommendation
Score: 7 out of 10
The ace that Squarespace has always had up its sleeve is its beautiful design templates.
If you don’t have a design bone in your body, then Squarespace can make the worst designer look like a pro.
Although it is not the best landing page builder, if you want something simple and beautiful, you should consider Squarespace.
Wix
Founded in 2006, Wix is one of the most popular website building platforms in the world with over 200 million users.
The company’s mission is to give you the freedom to create, design, manage and develop your web presence exactly the way you want.
Wix comes with a wide range of specialized landing page templates. Or, you can use the tool to come up with your own designs.
Positives & Negatives
- The automated website creation process makes it fast to set up a website from scratch.
- Huge variety of website templates including specialized landing pages.
- Simple & easy-to-use yet feature-rich webpage builder.
- In-built eCommerce, appointment bookings, event ticket sales & reservations.
- Huge variety of integrations available via the Wix AppMarket.
- Even basic landing pages load large amounts of Javascript, hurting webpage load times.
- No inbuilt A/B split testing features.
- Email automation is limited to simple linear trigger and action-based sequences.
- Website templates are not interchangeable which can slow down the design process.
- No easy way to export your website from Wix if you decide to move to another platform.
Pricing
Wix’s pricing tiers are across into two plans: Website Plans and Business & eCommerce plans.
There are four pricing tiers in the Website Plan. Combo at $10/month, Unlimited at $14/month, Pro at $19/month and VIP at $27/month.
For the Business & eCommerce plan, there are three pricing tiers. Business Basic at $18/month, Business Unlimited at $28/month and Business VIP $38/month.
These Prices are for signing up for an annual billing subscription.
Get started with your free 14-day trial to Wix Pro here.
My Score & Recommendation
Score: 8 out of 10
When it comes to value for money, Wix is hard to beat. Even its most expensive plans cost less than most of the entry-level plans I have reviewed. But being cheap doesn’t mean you lose out on features and flexibility.
Wix is particularly useful if you need to support a wide variety of landing page offer types. If you need apportionment bookings, event ticket sales & reservations as well as lead gen & eCommerce then consider Wix.
Weebly
Launched in 2007, Weebly is a website building platform that powers over 50 million websites.
The company’s mission is to help entrepreneurs build websites that customers love to come to visit and shop.
Positives & Negatives
- Simple and easy-to-use webpage builder that comes loaded with a large number of pre-made modules.
- Native integration with Square is great for businesses that rely on point-of-sale transactions.
- Supports physical & digital product eCommerce including donations.
- Automated cart abandonment email and message sequences.
- Over 360 native app integrations.
- Square eCommerce websites lack design template choices. This limits your ability to find a pre-made design that fits your needs.
- Webpage builder outputs code in Javascript making SEO more difficult to do.
- Speed tests resulted in large content layout shifts (CLS). This can slow down the loading times for your landing pages.
- No in-built A/B split testing tools.
- Lacks support for marketing automation workflows.
Pricing
Weebly offers three pricing tiers. Professional at $20/month, Performance at $30/month and Premium at $85/month.
You’ll save 10% by signing up for an annual plan.
Get started with your free Weebly trial here.
My Score & Recommendation
Score: 6 out of 10
After Square acquired Weebly in 2018, the tool has become all about eCommerce.
With that said, Weebly’s value lies in its native and in-depth integration with Square. In all honesty, it’s not the best landing page builder out there.
But if you are using Square for your point-of-sale then Weebly may be the best for you to build your landing pages on.
Webflow
Founded in 2013, Webflow has grown to become one of the most popular website builders with over 2 million users.
The company’s mission is to empower designers to build professional, custom websites in a completely visual and powerful drag and drop editor with no code.
Webflow supports many premium template designs that you can buy to create your landing pages.
Positives & Negatives
- A simple yet in-depth webpage builder allows for quick page creation with fine design detail control.
- Over 100+ free and premium website design templates to choose from.
- A large number of native integrations are available to extend Webflow’s features to fit your needs.
- The staging server allows you to test your landing pages before publishing them to your live server.
- Client billing support allows agencies to have their clients manage their billing within Webflow.
- Dedicated design templates are not free.
- No in-built A/B split testing tools.
- eCommerce support is limited to simple physical or digital product sales.
- No 24/7 support. Support only offered from Monday to Friday.
Pricing
Webflow offers many pricing tiers over two main plans: Site Plans and Account Plans.
Site Plans come in four pricing tiers. Basic at $15/month, CMS at $20/month, Business at $36/month and Enterprise at custom pricing.
Account Plans come in two pricing tiers: Team at $42/month and Enterprise at custom pricing.
You can save 16% by signing up for an annual subscription.
Get started with your free WebFlow account by signing up for free here.
My Score & Recommendation
Score: 8 out of 10
Webflow is built by designers, for designers. So, if you’re familiar with the Adobe Design suite, Sketch or Figma then you’ll feel right at home using Webflow.
But if you’ve never worked with design tools before then Weblow’s page builder and UI may not feel right.
If you’re a designer and you want to convert your designs into pixel-perfect, fast and well-coded landing pages, Webflow is an excellent choice.
Ucraft
Launched in 2014, Ucraft is a niche website-building platform that’s trusted by over 360,000 active users.
The company’s mission is to develop easy-to-use tools for everyone to start, promote and maintain their online business.
Although marketed as a website-building platform, you can use Ucraft to create landing pages.
Positives & Negatives
- There’s a large number of turn-key website templates on offer that you can create landing pages from.
- In-built support for multilingual landing pages.
- There are a large number of pre-made modules to help speed up the building of your landing pages.
- Supports 50+ payment gateways for physical and digital eCommerce product sales.
- Supports custom domains on the free plan.
- Webpage builder is somewhat clunky and difficult to control fine design details.
- Unable to change website design template once selected.
- There’s a limited number of native integrations available.
- No inbuilt A/B split testing tools.
- No email marketing support.
Pricing
Ucraft offers three pricing tiers: Pro Website at $10/month, Pro Shop at $21/month and Unlimited at $69/month.
Pricing is for signing up for an annual subscription.
You can try Ucraft by signing up for a free 14-day trial here.
My Score & Recommendation
Score: 6 out of 10
As a website builder too, Ucraft is average at best. What separates it from the other website-building tools is its in-depth multilingual support.
Additionally, the tool offers great value for money when compared to others. If you need to create multilingual landing pages and you are on a budget, consider giving Ucraft ago.
Chapter four:
WordPress Landing Page Builders
WordPress.org is by far the world’s most popular website building platform, powering 41% of the web.
WordPress websites make use of themes that differ in design and functionality.
You can make powerful landing pages in WordPress if you can get through the initial learning curve. Or, you can always hire someone to build your landing pages in WordPress for you.
In this chapter, I’ll review the world’s most popular WordPress themes and building tools that support landing page creation.
StudioPress
StudioPress began in 2007 when the company’s Founder released one of the very first premium WordPress themes.
The company’s mission is to help people build better WordPress websites faster.
In 2018, StudioPress sold to the largest WordPress hosting company in the world, WP Engine.
Positives & Negatives
- Wide variety of well-designed and coded WordPress design themes to choose from.
- Themes use the inbuilt WordPress page builder, resulting in faster load times and fewer maintenance issues.
- The Genesis Framework is one of the best ways to create your own landing pages from scratch if you need to do so.
- StudioPress page builder blocks give you a huge variety of pre-made module designs, making it faster to build pages.
- The inbuilt WordPress page builder ‘Gutenberg’ has come a long way and is now an excellent landing page builder.
- WordPress comes with a learning curve and might be overwhelming to those who have no prior experience.
- You need to have some understanding of WordPress architecture & code to get the most out of it.
- WordPress is open source making it vulnerable to hacking if you do not take the correct security precautions.
- There is a bit of a setup process involved before you can start building your landing pages.
- StudioPress lacks variety when it comes to pre-made landing pages.
Pricing
StudioPress has three main pricing models.
You can buy any one of their themes for a once-off price.
Or, you can sign up for a Genesis Pro annual subscription of $360/year and get access to all StudioPress themes and the Genesis Pro page builder.
You can also get access to 30+ StudioPress themes by signing up for a WP Engine WordPress hosting account which offers you the best value for money.
Go to this page to see all the StudioPress themes and buy the one that you like.
You can sign up for a Genesis Pro annual subscription here.
Or, you can get a WordPress server setup with a StudioPress theme installed (recommended) by signing up for a WP Engine hosting plan here.
My Score & Recommendation
Score: 10 out of 10
When it comes to a landing page building that allows limitless customization, WordPress is king.
Sure, WordPress has had its fair share of negative reviews over the years. Yet these negative reviews tend to come from people who don’t have the experience in getting the most out of WordPress.
For design, flexibility, performance, maintainability, code quality and SEO, StudioPress is the best. For WordPress hosting speed, reliability, uptime, security and customer support, WP Engine is the best.
That’s why I chose to create this website on a custom StudioPress child theme and host it on WP Engine. If you know WordPress and want the best-performing landing pages, StudioPress and WP Engine is the way to go.
Elementor
Founded in 2016 in Israel, Elementor has grown to become one of the most used WordPress website builders.
The company states that it is the all-in-one web design workflow solution for professionals, from freelance to agency.
Positives & Negatives
- It has a similar page-building experience when compared to other popular web builders. This makes it easy to use for those who are coming from those types of tools.
- Elemetor’s default ‘Hello’ theme is flexible, fast, free and allows for a large amount of customization.
- Over 300 free and premium design themes that support Elementor, giving you a wide variety of design options.
- Built-in support for landing pages which makes it useful if you plan on building your entire website in Elementor.
- Powerful pop-up and multi-step form builder make it great for lead-capture and funnel-style landing pages.
- Elementor is not native to WordPress. This means it needs to load in extra code files and Javascript to work which can slow down your page load times.
- The page builder can generate a lot of unnecessary and messy code. This can cause performance issues.
- You may find the huge variety of features and modules overwhelming if your goal is to create simple landing pages.
- Non-Elementor-developed add-ons and plugins can cause compatibility issues and page breakages.
- You need to upgrade to a paid plan to get decent customer support.
Pricing
Elementor offers both a limited free version and an unrestricted Pro version. The Pro version comes in five pricing tiers. Essentials at $49/year, Advanced at $99/year, Expert at $199/year, Studio at $499/year and Agency at $999/year.
Elementor offers a 30-day money-back guarantee meaning if you don’t like it, you can get a full refund within 30 days of your original purchase.
You can sign up and get started with Elementor Pro here.
My Score & Recommendation
Score: 8 out of 10
Out of all the third-party WordPress page builders, Elementor is the best. It combines a wide range of powerful features into a familiar visual drag and drop builder.
The only thing that holds it down is the fact that it isn’t native to WordPress. This means that it can slow your website down when compared to the native WordPress page builder.
So, if landing page performance is at the top of your list (and it should be), the Gutenberg-optimised StudioPress themes are the better choice. But if you have come from another website building tool to WordPress, Elementor is a great place to start.
Thrive Themes
Launched in 2013, Thrive Themes provides the best direct response marketing tools for WordPress
The company’s mission is to create conversion-optimised plugins and themes to give a real boost to your business.
Thrive Theme’s Thrive Suite offers a wide variety of powerful direct response marketing tools and templates. This makes the company stand out from the rest of the WordPress builders on the market.
Positives & Negatives
- Thrive Themes offers the best high converting page layouts and designs for WordPress.
- Thrive Theme Builder & Architect page builder comes loaded with hundreds of design modules. This will help you speed up your landing page build times.
- Thrive Leads is one of the most powerful lead-capture/popup builders for WordPress. It offers targeting and display options far beyond most other tools on the market.
- Thrive Ultimatum is the most well-built scarcity marketing tool for WordPress.
- Thrive Apprentice is a full-blown Learning Management System (LMS). This allows you to create powerful online courses off the back of your landing pages.
- The theme designs are somewhat dated when compared to other WordPress themes.
- Thrive Themes page builders and plugins need a lot of Javascript to function. This can slow down your page load times.
- A large number of features and tools may be overwhelming to those who are not experienced with direct response marketing.
- There’s a limited number of native integrations available when compared to other platforms.
- To get the most value for what you are paying, you need to use most of the tools.
Pricing
Thrive Themes Thrive Suite all-access subscription is $19/month, billed each year.
You can opt-in for quarterly billing at $30/month
ThriveThemes offers a 100% satisfaction 30-day money-back guarantee. So, if you don’t like Thrive Suite within 30 days of purchase, you’ll get 100% of your money back.
Get started with Thrive Themes and sign up to Thrive Suite here.
My Score & Recommendation
Score: 8 out of 10
If high converting landing pages are your top priority (and they should be) then look no further than Thrive Themes.
The Thrive Suite comes with all the tools that any true growth & direct response marketer would need. What marks the Thrive Suite down is its heavy reliance on Javascript. This hurts your page load times and your conversion rate.
But if you have little to no coding ability and the Thrive Suite features appeal to your style of marketing, it is hard to beat.
Elegant Themes
Founded in 2010, Elegant Themes is the company behind the most used premium WordPress theme in the world, Divi.
The company’s mission is to hold elegance at its core. Its goal is to rally customers behind a shared passion for simple, beautiful design.
Elegant Theme’s Divi revolutionized the WordPress industry when released in 2013. This was due to it offering one of the first true visual drag and drop builders inside WordPress.
Positives & Negatives
- Over 800 premade website layouts give you a huge variety of design options.
- Elegant Theme’s Divi is the most used premium WordPress theme in the world. This means it comes with a massive support community of active users. There are even Divi Meetups in most major cities.
- The Divi Builder webpage builder offers in-depth customization and granular controls. This gives you the power to achieve pixel-perfect designs.
- Bulk editing and template saving allow you to change the design of a whole group of elements all at once, saving you time.
- Divi Builder integration with WooCommerce allows you to create WordPress eCommerce landing pages.
- Divi’s panel-based landing page builder user interface may cause you to get lost while using it.
- The Divi Builder adds heavy Javascript files to your WordPress site. This can hurt your website performance and load times.
- The Divi Builder produces messy, non-W3C compliant code which can hurt your SEO.
- Most Divi websites have a certain ‘look’ which can make it more difficult for your landing pages to stand out online.
- Bloom Email Optin Plugin is basic in features when compared to other competing options in this review.
Pricing
Elegant Themes offers two pricing plans. You can get access to all Elegant Theme’s plugins and themes (including Divi) for $89/year. Or, you can pay a one-time fee of $249 for lifetime access.
Elegant Themes offers a 30-day money-back guarantee on all purchases. With that said, you can try Elegant Themes & Divi out for 30 days risk-free and if you don’t like it, request a refund.
Get started with your Elegant Themes membership and access to Divi by signing up here.
My Score & Recommendation
Score: 7 out of 10
Most people who have heard of WordPress have also heard of the Divi theme by Elegant Themes.
The reason why it became so popular was that it was a revolution for WordPress at the time. Yet as time progressed, better options entered the market such as Elementor & StudioPress.
Divi still is a good website and landing page-building tool for WordPress. It holds its ground as a viable alternative to Elementor if you don’t like it.
The Divi community is a massive drawcard. I’ve never come across a more passionate group of creators before. If you’re new to WordPress and you not only want a landing page, but a community, consider giving Elegant Themes a spin.
Chapter five:
Landing Page Marketplaces & Outsourcing
A successful landing page is a sum of many components, including design, code, copywriting and integrations.
You may be an excellent copywriter, but if you struggle with design, then making a landing page is hard. This is where marketplaces and outsourcing come into play.
In this chapter, I’ll review the world’s largest landing page marketplace and outsourcing service.
Envato Market, Themeforest & Envato Elements
Founded in Australia in 2006, Envato is one of the largest creative marketplaces with over 2 million customers per annum.
The company’s mission is to help bring your ideas to life with professional digital assets, resources and services.
Envato Market’s Themeforest contains tens of thousands of premium website themes. Envato Elements offers unlimited access to over 12,000 landing page design mockups for a monthly fee.
Positives & Negatives
- Over 50,000 WordPress themes including Elementor, Weebly, Webflow, Unbounce templates.
- The powerful search feature allows you to browse templates by industry, application, platform & popularity.
- Template authors can make code modifications to your template for usually a small fee.
- The once-off pricing model means you don’t have to commit to a subscription to get the design template that you want.
- Over 12,000 design mockups for landing pages are available via Envato Elements.
- Template code quality can vary from excellent to poor. This can make it hard to know the quality of the template you are buying.
- Customer support responsiveness and quality can vary from author to author.
- Some authors may choose to stop supporting a product that you purchased without prior notice.
- Some WordPress templates may not work well with other third-party plugins.
- It’s up to the author to decide whether they will give you a refund which can make the refund process a bit hit and miss.
Pricing
Envato Market & Envato Elements sell their product via a once-off billing model. You usually have an option to pay more to extend the customer support period if you choose to do so.
Pricing varies depending on the type of product that you wish to purchase. Here’s a rough pricing range guide by product type:
- WordPress Themes: $39 to $59
- Elementor Templates: $15 to $30
- HTML Templates: $5 to $35
- Webflow Templates: $19 to $45
- Weebly Templates: $22 to $35
- Figma, Sketch, Adobe XD & Photoshop UI kits: $5 to $68
Create your free Envato Marketplace account by signing up here.
Or, you can sign up to Envato Elements for $16.50 per month and gain unlimited access to over 12,000 design mockup templates.
My Score & Recommendation
Score: 6 out of 10
Envato Markets is a bit like playing Russian roulette. Most of the website templates are decent enough but every now and again, you get shot in the face.
That’s why it’s best to play it safe and stick with the most popular templates as it reduces your chances of buying a dud. The design mockup templates are less risky when compared to buying coded templates.
So if you’re wanting to design your landing pages before coding them, Envato’s templates work a treat.
Fiverr
Launched in Israel in 2010, Fiverr is one of the world’s largest freelance service marketplaces.
Fiverr is a great place to hire freelancers to help put your website project together for you.
If you are wanting to find someone to complete the following landing page tasks for you:
- design
- copywriting
- setup & installation
- development
- testing
- integration
then Fiverr is a great place to find and hire talent to outsource these tasks.
Positives & Negatives
- Instant access to a global pool of freelancers at affordable rates.
- Fiverr is great for outsourcing small odd jobs that most local freelancers wouldn’t do.
- Marketplace communication, billing and management tools help to deliver fast turnaround times.
- A generous refund model reduces your financial risk if a job isn’t delivered right.
- Support for various local currencies makes paying for outsourced services easier.
- Not well suited for large projects such as taking a website project from concept to launch.
- Usually, the best freelancers on the platform demand premium rates. This can make the outsourcing process unviable depending on your budget.
- Some fake sellers do get past Fiverr’s strict verification processes.
- Language, communication and cultural barriers may cause issues when hiring freelancers offshore.
- It’s up to you to police quality control which may not be possible if you don’t know how/what to check.
Pricing
Fiverr prices vary depending on what you want to outsource. Here’s a range estimate of fees to outsource different components of building a landing page:
- Design a landing page: $100-$400
- Develop a landing page: $50-$500
- Install and set up WordPress: $10 – $50
- WordPress theme customization: $50 – $150
- Copywriting: $100-$500
- Integrations: $30-$80
- Testing & bug fixing: $20-$80
Create your free Fiverr account and start outsourcing your landing page project by signing up here.
My Score & Recommendation
Score: 7 out of 10
Fiverr is a bit like online dating. Everybody wants to look as desirable as possible to potential suitors. But, you’ve got no idea what you are in for until you put some time and money onto the table and go on your first date.
While there’s some great talent on Fiverr, there are also scammers and poor-quality providers. The golden rule to remember when paying for service is you get what you pay for.
If you want someone to take your website project from concept to reality, go hire an agency. But if you want to outsource a couple of small tasks with your landing page project, Fiverr can work well.
Your next steps…
So that’s my definitive guide to 23 of the best landing page builders for 2021.
Now I want to hear from you: which one of these 23 tools will you choose to build your landing page?
Will you use a dedicated landing page builder?
Or will you try your hand at creating one in WordPress?
Or you might use a design mockup template to kickstart your design.
Whatever path you choose, let me know by leaving me a quick comment below.
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