Welcome to my list of the best AI marketing tools that are changing up the marketing industry in 2021.
In this all-new guide, you’ll learn:
- What is AI marketing and how does it work
- Examples of the top AI & machine learning (ML) marketing tools that you can implement into your business
- Answers to common questions asked about AI & ML marketing
So if you want to find out what AI and ML marketing tools you need to be paying attention to, you’ve come to the right place.
Let’s get started.
What is Artificial Intelligence (AI) Marketing?
Artificial intelligence marketing uses AI algorithms to help improve customer experiences. Machine learning marketing adds ML capabilities to existing software programs. Both AI and ML are used in conjunction with marketing tools and software to improve utility and efficiency.
The concept of artificial intelligence (AI) in marketing is not new. However, in recent years there has been a big shift towards businesses integrating AI into their operations and marketing. With that said, AI in marketing is now one of the top digital trends shaping the future of marketing.
How is AI Used in Marketing?
There are many uses of AI in marketing. From chatbots to customer service and data analysis, AI has grown to serve many roles and functions.
For example, AI chatbots can be used to improve your marketing communications and customer engagement. They can provide your customers with answers to commonly asked questions, saving you from having to type them out.
Another way you can use AI is by personalizing the content you send your email subscribers based on their preferences. Marketing AIs can analyze your subscriber’s behavior on social media to understand what topics they are interested in.
What Are Some Examples of AI Marketing & Machine Learning Tools?
For businesses with real automation needs, Constant Contact’s Pro Plan is a must-have. The ‘Artificial Intelligence Tool’ continuously analyzes your data and A/B tests to discover the best email strategy for you. The email service also personalizes emails to the customer. For example, it can send personalized discounts automatically that no one else will have.
Sendinblue’s machine learning calculates when each of your contacts is most likely to open emails and then sends it at that exact moment. The same goes for the right time to send them an email. This way, you can get more engagement from your contact database.
Active Campaign’s machine learning ensures that you’re not wasting time on leads who will never turn into customers. The system makes sure your emails are sent at the best moment for each recipient when they’re most likely to engage with them.
HubSpot AI is a program for marketing, sales, and service teams. It will help them find the best way to talk to customers by providing them with contextual content depending on the customer’s online behavior. That way, you won’t be caught flat-footed not knowing what to say to your customers.
Automizy has announced the A.I.-driven automatic drip campaign optimization feature. This tool will test your drip campaign as more and more people go through it. It uses a few tricks to optimize the conversion rate for whatever goal you have set up before. If someone reaches their goal, your campaign will stop running without needing any interaction from you.
Zyro’s AI tools help to overcome the dreaded writer’s block while letting you get your business online in no time. With these powerful tools, you can import content from an old website or come up with a new name for your brand easily. Artificial intelligence can be used by anyone who wants their business on the web quickly as it does all the heavy lifting for them.
With AI writing assistant Jarvis, you can now write effective copy for your marketing materials without having to hire a writer. The company uses artificial intelligence to train its professionals. In turn, marketers are teaching the AI how to write content that generates traffic, leads and sales.
The Surfer SEO Brief is a new feature that uses AI to quickly create unique content. You can make 500 words of copy in under a minute with this convenient tool. Artificial intelligence is helping people who use Surfer SEO. The Jarvis integration allows you to craft SEO-ready content from within the Jarvis Content Editor without needing you to write or conduct content research!
MarketMuse is AI-powered content research, intelligence, and writing platform. The tool helps you find SEO keywords that are most relevant to your company and audience. You can use it to make more articles for people who like long-form content, or find people on social media who like your company.
ManyChat is a way for small businesses to talk with their customers. It helps people stay engaged and also lets them use conversational AI bots that help them to sell. With Manychat, you can manage campaigns across Messenger WhatsApp, SMS your website, and email—so you can see what’s working and do more of it.
Grammarly’s AI system uses a variety of natural language processing (NLP) approaches to analyze texts. NLP involves teaching machines how to understand human text and perform useful tasks, such as translations. For example, Grammarly is able to improve the quality of written content by highlighting errors in grammar and syntax. The software algorithms use various data sources to recommend better sentence structures.
AI Marketing Frequently Asked Questions
Is AI Marketing Fake or is it Legit?
Some businesses claim their software uses AI when it does not. True artificial intelligence creates actions and solves tasks using its own initiative. Some businesses confuse marketing automation with AI marketing. Marketing automation follows pre-set rules and triggers that someone has to set up in advance. Whereas true AI marketing does not need to be pre-programed for it to produce a result. AI marketing is indeed legit and is here to stay.
Is AI Marketing Profitable?
An AI marketing system can be very profitable if used in the right way. For example, suggesting products to your customers based on their social media behavior can increase sales. Also, analyzing their prior purchasing behavior to predict what product they want next can lead to more sales. Before AI, this type of understanding would need data analysis to figure it now. Now, AI can not only do the analysis but handle the product recommendations within seconds.
What used to cost businesses a whole salary can now be done for a fraction of the cost thanks to AI. As a result, businesses can increase their profits by adopting AI.
What is an AI Marketing Bot?
An AI marketing bot is a program that uses artificial intelligence to perform low-level tasks. An AI marketing bot can take on some of the tasks you would typically delegate or outsource.
Is an AI Bot Better than hiring Someone? The short answer is no, however, it will help your marketing team be more productive if used right. With an AI marketing bot, you can free your team from mundane low-value tasks so they can focus on high-value activities. For example, instead of your marketing team replying to messages on Facebook, they can be developing new marketing campaigns.
To sum it up, you will still need someone who knows marketing to set up, program and manage your marketing bots. The marketing bots will allow you to achieve more with less, helping to increase profitability.
How Will AI Change The Future of Marketing?
Marketing with AI has drastically changed since its introduction in the early 2000s. From the humble beginning of chatbots, AI has infiltrated data analysis, advertising, customer support and much more.
In the future, these AI bots will become more autonomous and powerful. Carrying out complex marketing tasks by voice command is one example.
Another example is how AI can help you assess which social media posts are about to go viral and even automatically publish them for you. AI makes use of predictive analytics to work out what your customers want before they know it themselves.
Additionally, artificial intelligence will read your audience’s needs and generate personalized marketing campaigns. With machine learning, you’ll be able to predict what your customers want and deliver it to them better than ever before. That means you can cut down on the amount of trial and error when trying out new marketing strategies. The result will be shorter timeframes to achieving a positive ROI from your marketing campaigns.
So there you have it. That’s my complete guide to AI marketing in 2021.
Now I want to hear from you: which one of these AI and ML tools will you use in your business?
Are you already using AI in your marketing strategy?
If so, how successful has it been for you?
Are there any tools that I’ve missed that are worth highlighting?
Do let me know by leaving me a quick comment below.